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  Tips on using Facebook 72. Open a group account, not a personal account. There are two types of account you can open on Facebook. For social  media marketing, you should open a group account instead of a personal  account. Its features are designed for marketing.  73. Get your first 25 likes. A group account will only have access to all its features once it already  gathers 25 likes from other users.  74. Consider getting a paid advertisement service from Facebook. Facebook offers a tool that will make your page appear on the  advertisement section of other Facebook users. You can also set this  option to appear only on a select market niche (age filters, address filter,  gender filter, etc.). But this is a paid feature. 75. Post things that your subscribers will feel like sharing.  If one of your subscribers shares a post from your page, it will be available  in their profile page. This way, it will be exposed to everyone in the friendlist  of that person. This will extend the reach

  Tips on how to expand the reach of your  social media account 49. Advertise your social media account. The purpose of your social media account is to advertise. However, a  social media account is an advertisement tool that also needs to be  advertised. Tell people to visit your social media account.  50. Always include your social media URL to your other forms of  advertisement. If you advertise on magazines, television, and radio, you need to make  sure that your social media account is mentioned. A small note saying “Visit  us on Facebook” should be sufficient. 51. Learn to use SEO techniques. When making posts and uploading articles to your blog site, make sure that  they are made with SEO. This will make your social media account easier  to find via search engines.  52. Contribute SEO articles to websites like www.ezinearticles.com.  By contributing SEO articles to these sites, you are making your social  media page easier to find on the internet.  53. Use a URL name that corres

  Tips on using language 33. Decide on a language to use. English is considered the international language. But there are still plenty of  people who cannot understand English. If your target is a small locality,  maybe you can use their language instead.  34. Consider duplicate pages that are translated to other languages. If you are targeting a market niche that is composed of people from  different countries and ethnicities, perhaps you can make several accounts  that use a specific language. 35. Use appropriate tone and language that suits your targeted market  niche. For children’s toys, you should sound fun. For fashion items, you should  sound trendy. For serious stuff, you should sound corporate.  36. Be precise and brief in your message.  People hate to read lengthy messages. Some of them are also busy. So  keep you posts and comments brief and concise.  37. Always double check spelling and grammar before posting. Grammatical errors and typos can tarnish your company image. Pe

 Tips on using multimedia content 24. Use only high quality media content. Do not settle for mediocre  quality.  The quality of the media content you upload will have a huge impact on  your company’s image. Make sure that you only use high quality ones.  25. Instead of uploading videos to the actual social media account,  considering using links instead. Some social media sites limit how many megabytes of file you can upload.  So instead of uploading a video to the blog site, consider uploading them to  Youtube first and link the Youtube URL to your blog site.  26. Choose multimedia designs that suit your targeted market niche. The design scheme of the multimedia contents you upload should match  the nature of your business. 27. Always check for possible mistakes before uploading so as to  maintain credibility. Especially if you hired people to make the video or graphics for you, it will  be necessary that you check it for errors first before you upload it.  28. Know the upload limitat