Social Media Marketing Tactics PART-3

 Tips on using multimedia content

24. Use only high quality media content. Do not settle for mediocre 

quality. 

The quality of the media content you upload will have a huge impact on 

your company’s image. Make sure that you only use high quality ones. 

25. Instead of uploading videos to the actual social media account, 

considering using links instead.


Some social media sites limit how many megabytes of file you can upload. 

So instead of uploading a video to the blog site, consider uploading them to 

Youtube first and link the Youtube URL to your blog site. 

26. Choose multimedia designs that suit your targeted market niche.

The design scheme of the multimedia contents you upload should match 

the nature of your business.

27. Always check for possible mistakes before uploading so as to 

maintain credibility.

Especially if you hired people to make the video or graphics for you, it will 

be necessary that you check it for errors first before you upload it. 

28. Know the upload limitations of your social media of choice.

Facebook for example limits how many megabyte of file you can upload. 

Know these limits so you can plan how much multimedia file you can use to 

improve the look of your page.

29. Remove oldest multimedia uploads to free up your upload limit.

If you ran out of storage space and you need to upload a new file, perhaps 

there are some previously uploaded media files that are no longer needed 

and may already be deleted. 

30. Know which uploads should never be removed to matter what.

Not all multimedia you previously uploaded may be removed. Some need 

to stay for your subscribers to see. For example, if you uploaded a video 

that features the product specs of your main product, you should probably 

keep that video file for new subscribers to see. 

31. HD quality is good but do not always use it.

Your subscribers will appreciate an HD quality video upload. But it will take 

a lot of space. Even if you use Youtube, an HD file will take longer to load 

on slower connections. 

32. The dimension of photographs does not always have to be big in 

order to be high quality.

There is this connotation that the higher the pixels, the better the quality 

and clarity. But it is not always the case. It all depends on the editing. A 

640x480 photo may look clearer than a 1024x720 photo.




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