Social Media Marketing Tactics PART-5

 

Tips on how to expand the reach of your 

social media account

49. Advertise your social media account.

The purpose of your social media account is to advertise. However, a 

social media account is an advertisement tool that also needs to be 

advertised. Tell people to visit your social media account. 

50. Always include your social media URL to your other forms of 

advertisement.

If you advertise on magazines, television, and radio, you need to make 

sure that your social media account is mentioned. A small note saying “Visit 

us on Facebook” should be sufficient.

51. Learn to use SEO techniques.

When making posts and uploading articles to your blog site, make sure that 

they are made with SEO. This will make your social media account easier 

to find via search engines. 

52. Contribute SEO articles to websites like www.ezinearticles.com. 

By contributing SEO articles to these sites, you are making your social 

media page easier to find on the internet. 

53. Use a URL name that corresponds to the main keyword which best 

describes your service/product offering or your company. 

You can change how your URL appears. For example, if your company 

name is Solemn Foods, you can change your Facebook URL to 

www.facebook.com/solemnfoods

54. Get affiliated with other groups which are related to your market 

niche.

By becoming affiliates of other groups that are related to your field, you are 

exposing your page to more potential viewers. For example, if you are 

selling cosmetics, you should probably become affiliated with pages about 

makeup tutorial, makeup tips, latest makeup trends, and such.

55. Use follow buttons

These are buttons which you can post elsewhere on the internet. This way, 

users can like content you posted in your Facebook account actually 

logging in to Facebook or opening another window.

56. Use share/link buttons.

Have affiliate sites to post a link that will direct users to your blog site. This 

is one reason why it is important to have many affiliates on the internet. It 

will help you have more subscribers. 

57. Make use of the old school method called email marketing.

Yes, it is old. But it is still effective. Send potential leads an email that 

contains a link and/or follow button that will connect them to your blog 

page. 

58. Propose a guest post on established and influential blogs – the big 

names ideally. 

Ask other influential groups to allow you to make a post on their page. And 

on that post, make sure to include a link that will direct users to your blog 

page. 

59. Your subscription buttons should be done via RSS.

This allows users to see the latest updates on your blog page.

Tips on outsourcing work and task

60. Make sure the account holder you hire knows your ideals and 

standards.

You may choose to hire a person to manage and maintain your blog page. 

But they should know your standards. They should understand how you 

want to run things.

61. Have someone check the site throughout the day and night.

You do not know when a user might have posted something derogatory on 

your page. Therefore, it is important that you have someone check your 

blog page from time to time to filter out such comments.

62. Set limits on how much they can change.

People you hire to manage your blog page should have limitations. There 

are things that they should not touch or change. Be clear in this. 

63. Authorize different actions to different people if necessary.

For better results, you can hire someone who manages events, promos, 

news, and such. You should also have a person for articles, videos, 

graphics, and page design. 

64. You can hire people to do the graphics.

Photoshop is not easy. If you need professional results, hire someone to do 

it for you.

65. You can hire people to do the videos.

There are several videomaker software available out there. If you are not 

confident, do not attempt to make your own. It will only lead to low quality 

output. 

66. You can hire people to do the short articles.

This is now easy to find. You can now hire ghost writers to write articles 

and even eBooks for you. 

Tips on dealing with trolling, defamation, and other derogatory comments 

from users

67. Check for possibly derogatory messages all the time.

Check your page all the time, or at least have someone do it for you. You 

need to deal with negative comments as soon as possible before they 

affect the opinion of other subscribers.

68. Avoid the domino effect of negative comments.

When one person makes a negative comment, it is possible that others will 

sympathize. Then it can become a string of negative comments form more 

users. End it before this happens. Delete the root cause. 

69. Do not leave a serious question hanging unanswered for too long.

Some questions, if unanswered, can lead users to doubt your company’s 

credibility (e.g. the product I bought is lasted only a month, can I have it 

replaced?). Questions like this one should be answered immediately. 

70. Maintain a professional tone when replying to possibly derogative 

comments.

Sometimes, you need to answer derogatory questions to set things straight, 

so other users will know the truth. But when doing so, you should avoid 

being rudely defensive. You should always maintain a professional tone. 

Other users will see this and appreciate it. 

71. Know which messages should be left unanswered. You do not need 

to respond to every question.