Social Media Marketing Tactics PART-6

 

Tips on using Facebook

72. Open a group account, not a personal account.

There are two types of account you can open on Facebook. For social 

media marketing, you should open a group account instead of a personal 

account. Its features are designed for marketing. 

73. Get your first 25 likes.

A group account will only have access to all its features once it already 

gathers 25 likes from other users. 

74. Consider getting a paid advertisement service from Facebook.

Facebook offers a tool that will make your page appear on the 

advertisement section of other Facebook users. You can also set this 

option to appear only on a select market niche (age filters, address filter, 

gender filter, etc.). But this is a paid feature.

75. Post things that your subscribers will feel like sharing. 

If one of your subscribers shares a post from your page, it will be available 

in their profile page. This way, it will be exposed to everyone in the friendlist 

of that person. This will extend the reach of your social media account. 

76. Like pages or groups which are in some way connected to your 

market niche.

By liking pages from other groups, you are exposing yourself to the 

subscribers of those pages.

77. Like pages or groups which are frequented by your target customers.

Go to pages which your target customers might frequent. For example, if 

your target customers are women, you might find them fashion pages. Like 

those pages and perhaps post a comment to those pages to help them find 

you. 

78. Get help from people you know who also have Facebook accounts. 

The start is the difficult part. Ask people you know to like your page. You 

can also ask them to share the contents of your page. Their friends can 

also help out. 

79. Include a photo album which shows the faces of your company staffs.

Studies show that people trust online organizations more if they can see 

faces. If there is no face, it is as if the organization is hiding something. 

80. Keep the photo albums organized according to event and date.

People like to browse photos. But it is annoying if different photos are just 

mixed together. Make sure that you organize them in albums. 

81. Advertise your Facebook account on your other social media 

account.

If you have a Twitter account for example, post a Tweet inviting your 

followers to check out your Facebook page as well. 

82. Use only one account.

This is to prevent confusion. If your services and or products are not widely 

varied, consider getting only one Facebook account.

83. Use several accounts only if your company has varied sectors.

For example, if your company sells different stuff (e.g. clothes, food, toys), 

you should probably have a separate account or separate page for each 

genre. 

84. Use your Facebook account to connect with people you meet on 

business trips and meetings.

If you met possible affiliates on meetings and business trips, you can use 

your company’s Facebook account to stay connected with them. 

85. Your Facebook posts should be in harmony with your Twitter posts, if 

you have both.

Contradicting posts on your Twitter and Facebook account will be seen as 

an inconsistency. Subscribers might question how your company runs 

things.

86. Update users about increase in subscribers.

Tell people that your number of subscribers is growing! This will give the 

impression that your company is moving forward.