Social Media Marketing Tactics PART-1

 

PART-1

Disclaimer

This e-book has been written for information purposes only. Every effort 

has been made to make this ebook as complete and accurate as possible. 

However, there may be mistakes in typography or content. Also, this e-

book provides information only up to the publishing date. Therefore, this 

ebook should be used as a guide - not as the ultimate source.

The purpose of this ebook is to educate. The author and the publisher does 

not warrant that the information contained in this e-book is fully complete 

and shall not be responsible for any errors or omissions. The author and 

publisher shall have neither liability nor responsibility to any person or entity 

with respect to any loss or damage caused or alleged to be caused directly 

or indirectly by this e-book.

Introduction

Social media sites like Facebook and Twitter are the new trend of the 

internet. It opened new possibilities to communication and it improved the 

way people connect and share. Think of it as an online ground where 

people can meet and interact electronically.

But as you know, business thrives where people thrives. And having 

realized the large number of people that login to social media sites on a 

daily basis, internet marketers found a new marketing channel for their 

online businesses. 

Today, social media sites are no longer just an ingenious way for people to 

meet, connect and share. It is now also one of the most powerful 

advertising tools which businessmen can use to connect to their targeted 

market niche.

However, it is noteworthy that social media marketing is like a double-

edged sword – it is something that needs to be wielded correctly. In the 

hands of a skilled marketer, it is an effective sales tool. But in the hands of 

an amateur, it can turn success into demise.

So to help you avoid the pitfalls of social media marketing, we made a list 

of 200 tips that will guide you to the proper use of social media sites. So 

read on and learn how you can turn social media sites into an effective 

marketing tool.

Tips on choosing which social media site to 

use

1. Choose a social media site that is popular in your area.

Of course, you want people to view your social media site, especially your 

target market niche. However, there are social media sites that are popular 

in some countries but not in others. 

For instance, it appears that Facebook is more widely used in Asian 

countries while Western countries are more likely to be active on Twitter.

2. Consider using multiple social media sites.

If you live in a place wherein there are several social media sites that are in 

use, perhaps you can sign up an account on all those social media sites. 

This way, you will be able to reach more people.

Tips on getting started with a social media 

site

3. Make a draft plan of the contents first.

Getting started without a plan can lead to a messy start. This will not be 

good for your company image. So before you make your social media

account available, make sure that you planned for its contents and design 

first.

4. Come up with an editorial calendar.

You may have plenty of things you want to share and say. But if you post 

all of them at the same, people will get confused. Also, you will quickly run 

out of things to share in the future. So make a timeline and plan which 

things you want to post first and which ones should follow in a 

chronological order. 

5. Know your target market niche.

There are plenty of people that join social media sites. However, you do not 

really want to reach to all of them. You need to focus on a group of people 

which are ‘potential customers’. Know who they are.

6. Check for a possibly existing account with a similar name.

You do not want people to confuse you for another organization, group, or 

individual. You do not know how these other accounts are behaving and 

anything they do might have implications on your company’s image. 

7. Try using checkusernames.com to create a unique moniker. 

If you found out that there are already existing accounts with a similar 

name or a mockingly similar name, you can go to checkusernames.com to 

help you come up with an alternative.

8. Know how to lure in the people in your target market niche.

Do you already have a clear vision of who your target market niche is? The 

next thing you need to figure out is how you can lure them in. You need to 

make a research on the things that interest them. For example, if your 

products are cosmetics and your target market niche are women, then 

perhaps some video content about makeup tricks will lure them in. 

9. Ready high quality graphics and Photoshop edited photos.

Sometimes, it is not the content but the appearance. What really draws 

some people into a social media profile is the looks of it. You can make 

your profile page look more attractive by using pictures, photographs, and 

images. 

10. Ready high quality short articles, comments, posts.

After luring them in with flamboyant graphics and attractive page design, 

your people will start looking for content. If they find nothing, they will leave. 

For some juicy content, you can hire people to write short articles, 

comments, and posts. 

11. Make sure that you have the resources to regularly maintain a social 

media account.

Yes, it is free to sign up to Facebook and Twitter. But you will need to hire 

graphics artists, video editors, content writers, and maintenance crew. And 

if you need to advertise, you will probably need to pay these social media 

sites. Make sure that you have a budget for it. 

12. Check to see if having a social media account will really be of help to 

your company or if it will just be a liability. 

There are a lot benefits in having a social media account for your company. 

But there are also dangers. You need to analyze if you can take these risks 

head on. 

13. Know the dangers and risks of having a social media account and 

see if it is worth it.

TO READ MORE- Pending but soon